Travel’s marketing engine Sojern is increasing its office space and work force in Singapore “following the company’s rapid growth in the Asia Pacific (APAC) region.”
The Singapore office, opened in March 2015, currently has 40 employees and Sojern plans to expand this work force by 25% this year. To accommodate the bigger team the company has almost tripled its floorspace with its new office at Republic Plaza, one of the three tallest skyscrapers in the central business district of downtown Singapore.
The company said in a statement the growth in digital advertising and local tourism fuels demand for its smart travel advertising technology, leading to the expansion in its business.
Sojern Russell : Sees further growth in APAC.
“We plan to continue investing in the Asia Pacific region because we see a tremendous growth opportunity here for travel marketing,” said Russell Young, Sojern managing director of APAC. “APAC has a burgeoning travel industry and we anticipate further expansion in the years to come.”
Sojern’s expansion in Singapore comes on the heels of “explosive global growth” with now nearly 500 employees across 13 global locations. Last year made its first acquisition in Adphorus, a Facebook marketing partner specialising in travel.
According to the World Travel and Tourism Council (WTTC), APAC tourism will double in the coming decade reaching almost US$1.2 trillion by 2026. This growth will be accompanied by the demand for brands to match travellers with personalised marketing offers, while overcoming the challenges of precisely targeting consumers on multiple devices, channels and platforms.
In the last quarter of 2017, Sojern data showed that more than 40% of all APAC travel searches were conducted on a mobile device, yet many still complete their bookings on desktop devices. This makes cross-device targeting and analysis ever more important for travel marketers, the company said.