BeMyGuest has announced its strategic partnership with Sentosa Development Corporation – under this collaboration, BeMyGuest will take on the role of a Channel Manager service provider for Sentosa, aimed at streamlining the distribution of attraction and activity products on the Sentosa website.
The primary objective of this partnership is to integrate various theme parks and activity providers located on Sentosa Island while maintaining their existing commercial relationships with Sentosa. This includes well-known establishments such as Mega Adventure Park, Royal Albatross, Skypark Sentosa by AJ Hackett, Madame Tussauds Singapore, and Resorts World Sentosa (comprising Universal Studios Singapore, S.E.A. Aquarium, Adventure Cove Waterpark), and more.
BeMyGuest, established in 2012 and headquartered in Singapore, is a B2B distribution and booking platform designed to facilitate the digital sales of attractions, tours, and activities. BeMyGuest connects various global booking systems to an extensive network of travel brands across APAC, the Middle East, India, Europe, and the US. Furthermore, BeMyGuest offers consolidated management of operators’ online, over the counter, and B2B sales channels through its modular booking system, Xplore.
To ensure the success of this collaboration, BeMyGuest will leverage its technological infrastructure, incorporating its experience with API integrations across various third-party booking systems, including platforms such as Accesso, Galaxy, Viva Ticket, and VGS. Additionally, BeMyGuest will introduce its proprietary booking system, Xplore, which is already facilitating attractions in Sentosa and across Asia in delivering a digital-first experience to their customers.
Blanca Menchaca, CEO of BeMyGuest, stated, “We’ve diligently worked towards the channel management model through extensive system integrations with industry players over the years, and we’re thrilled to now be able to offer it at scale. As pioneers in the APAC B2B sector, we take pride in providing genuine connectivity that empowers businesses for instant, seamlessly integrated, and large-scale transactions. This is just one of the many channel manager partnerships on our roadmap. We’re delighted to help Sentosa Development Corporation and the island’s attractions take a technological step forward in Singapore and the broader region.”
Customers making purchases through the Sentosa website can look forward to several features that were previously absent from the customer journey, such as online fulfillment for direct-entry electronic tickets, instant booking confirmation, real-time availability checks, and the elimination of certain processes such as the need for voucher exchanges at conventional ticket counters.