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Top of the WiT 22: Understanding new trends and how to market to the emerging Chinese traveller

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Top Of The WiT is a grab of the trendiest news that happened this week in travel, tech and Asia – all condensed into a quick-and-easy nugget-sized podcast.

In this special episode, we look back at some key learnings from China Arising: Hello, New China, WiT’s first event of 2023 in collaboartion with Travel Daily China.

Featuring insights from Juliana Kua (Assistant Chief Executive, International Group, Singapore Tourism Board), Kerry Healy (Chief Commercial Officer, Middle East, Africa, Turkey & Asia-Pacific
– Premium, Midscale & Economy, Accor), and Calvin Chan (Chief Commercial Officer, Scoot), this episodes focuses on emerging trends coming out of newly reopened China, as well as how travel players can market to the new Chinese traveller.

Our panelists also touch on their predictions for Chinese outbound traffic, restoring air capacity, and Singapore’s role in engaging with China’s tourism scene.

 

 

Stream us on Spotify.

 

For further reading, here are the stories this week’s podcast is based on:

China Arising: Six trends to heed to capture the emerging Chinese traveller

Content, tech, sustainability – Singapore charts its voyage into a “Quality Tourism” future


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