Resources help inbound visitors navigate health, safety requirements and showcase new experiences in Singapore
AS Singapore progressively reopens its borders to more international visitors, the Singapore Tourism Board (STB) has moved in tandem with the launch of the Safe Itinerary Guide and “Experience Singapore!” Compendium.
Both these resources provide safe travel guidelines and curate a collection of unique experiences for travel planners to tap on when designing innovative itineraries for travel in a Covid-19 endemic world.
The development of these resources are the result of private-public partnerships between STB and the National Association of Travel Agents Singapore, Association of Singapore Attractions, Singapore Association of Conventions & Exhibition Organisers and Suppliers, Singapore Hotel Association and Society of Tourist Guides Singapore.
The Safe Itinerary Guide provides strategies to help tourism businesses better understand their consumers so that they can personalise travel itineraries based on traveller profiles.
It also outlines how businesses can design safe and engaging visitor journeys, while highlighting key capabilities such as data analytics and design thinking that are needed to respond to future challenges. For example, tourism businesses are encouraged to explore cross-sector partnerships with healthcare providers to give travellers added assurance during their travels, or gamify their offerings to keep travellers engaged.
STB said that key information from the guide would also be shared with overseas travel businesses and partners.
The “Experience Singapore!” Compendium consists of tourism and lifestyle offerings for leisure and business travellers across various price points and interests. This was also developed in partnership with the five tourism associations who engaged their members to design and curate experiences for various customer segments.
Examples of these experiences include aviation experiential workshop, virtual reality flight simulator or interact with art pieces by renowned artists through augmented reality. According to STB, some of these experiences have already been incorporated by the providers into itineraries for visitors coming to Singapore on the Vaccinated Travel Lanes (VTLs).
The Compendium also provides travel intermediaries with helpful information on healthcare services such as polymerase chain reaction (PCR) tests and telemedicine consultation services.
“As international tourism gradually resumes consumers will have to navigate various health and safety requirements when planning their travels. STB has worked closely with our tourism partners to put these resources together, so that they can design travel itineraries that add value and reduce friction for their customers,” said Kenneth Lim, director, travel agents and tourist guides, Singapore Tourism Board.
He hopes these resources will be useful as Singapore progressively reopens its borders
The Safe Itinerary Guide and “Experience Singapore!” Compendium can be downloaded from the Travel Related Users’ System (TRUST) website.
• Featured image credit (Singapore’s colorful Peranakan heritage houses): mehdi33300/Getty Images