Sentosa United, in partnership with Sentosa Development Corporation
THE cable car is one of Singapore’s oldest attractions, built in 1974. Guess how many people have ridden in it since?
Well, clearly Covid had an impact on the number of riders in 2020 and the group, which markets the cable car as well as related attractions, has had to adjust its business to a 100% local market.
So it got creative – it took its “dining in a cable car” product to a whole new level, so that customers can “fly” to certain destinations while enjoying themed dinners. Guess which destination it is planning next?
It launched tours to get locals informed and inspired by the stories of the natural environment that surrounds Mt Faber Park. And it partnered with Singapore Airlines in a first class dining experience – where, of course, the airline’s signature satay was part of the offerings.
Its restaurants, situated within a park environment, have also done well given Singaporeans are eating out in droves, and looking for venues that are close to nature.
It sees this time as a golden opportunity to deepen its relationship with local customers and have invested in technology to become more efficient as well as more effective in personalising its marketing messages.
And not forgetting its overseas customers, it livestreamed with key partners, so that when travellers return, it will be top of mind.
It’s also working on a new product that will strengthen its appeal to the returning inbound traveller. We can’t wait for the day as well.
Have a listen.